Ecommerce · Salla

Diraks

A Salla-based store for a premium seafood brand, bringing Jazan’s maritime identity into a faster, more convenient ordering experience.

Project focus Ecommerce Platform Salla

The brief

Design a visually appealing, easy-to-use, and conversion-focused ecommerce platform that emphasizes freshness, quality, and same-day delivery.

Project overview

Diraks delivers fresh, high-quality fish from Jazan’s waters, with a focus on authenticity, premium packaging, and same-day delivery.

The store reflects that identity while making it easier for customers to browse products, understand the offer, and place an order quickly.

Project approach

The design connects a strong local story with ecommerce fundamentals: fast discovery, clear delivery expectations, direct support, and payment flexibility.

Key features

Modern responsive design for smooth browsing on every device.
Well-organized catalogue with clear product descriptions and categories.
Direct WhatsApp ordering for fast customer interaction.
Prominent same-day delivery assurance.
Brand storytelling inspired by Jazan’s maritime heritage.
Cash on delivery, online payments, Tabby, and Tamara.
Reviews and links to Snapchat, TikTok, and Instagram.

What it enables

A stronger and more recognizable digital presence.
A faster path from browsing to ordering.
A scalable store ready for new cities and services.
A clearer connection between heritage, quality, and convenience.

Inside the work

A closer look.

Selected screens from the project, kept close to the decisions they support.